Koos Guis (1947) started his media career in 1972 at VNU Publishers. After six years, he was sent abroad to accomplish growth of the company through acquisitions, launches and joint ventures. From 1991, he has been focussing on entrepreneurial opportunities with just one goal: to become the market leader. In addition to his position as CEO of Sanoma Magazines International Guis was appointed member of the Board of Sanoma Magazines BV. Thanks to his open en informal style of leadership, the company grew out to be an internationally successful media company with 170 magazines in ten Central and Eastern European countries, including Independent Media in Moscow. Koos Guis was director and chairman of FIPP, the global organization for magazine publishers.